Ant-Man is a superhero of Marvel Comics, he has the ability to change his size thanks to the technology that his super suit possesses. The hero uses this power to fight crime and other evil menaces that can put planet Earth in danger.
Maybe Ant-Man is not the most popular hero of Marvel, nor in the Comics nor the Movies. But even though he is a very liked character till the point that right now he counts with 3 live action movies launched at theaters, that combined have made around 1,600 million USD in the international box office, all against a budget of 400 million USD, so this has represented an investment return of 400% for Marvel Studios.
Right now, there are conversations to make a 4th Ant-Man movie but there is nothing grounded yet. If in the near future there is a 4th installment of this franchise, this can be an excellent campaign proposal to promote that hypothetical movie.
The proposed strategy will be to carry out a contest to promote the movie inviting and encouraging users of social media platforms (like Facebook, Instagram or TikTok) to participate and win incredible prizes. In this case the contest consist in uploading a post (it can be a photo or a video) using the Hashtag #AntSizePhoto, #Ant-Man4 and/or #InsectInvasion. The 3 photos with the hashtag that receives the greatest amount of likes will receive incredible prizes according to its position:
1st Place→ All paid trip with a companion to Disneyland California and unique experiences in the thematic area known as Avengers Campus. Tickets for two people for the premiere of the movie. As well as merchandise related to the character of Ant-Man; like t-shirts, comic books, and posters. Finally but not least, a special mention of his name and a photo in the credit scene of the new movie.
2nd Place→ Free tickets to go and watch the movie. Merchandise related to the character. Special mention of his name and photo in the credit scene of the new movie.
2nd Place→ Free tickets to go and watch the movie. Merchandise related to the character. Special mention of his name and photo in the credit scene of the new movie.
The interesting part of this dynamic is that the participants must take a photo using the photography technique of “Forced Perspective”. This technique creates the illusion that objects in the photography are way bigger or way smaller than they really are, this can create very interesting and funny results. But due that the “Forced Perspective” is a photographic technique that is kind of hard to get, and also to have a greater visibility and reach in traditional media we will place visual elements related to the movie and the campaign that will guide the public through printed or digital media how to get this effect.
And of course there will be rules for the contest:
->Sexual or erotic theme photos or videos will be automatically disqualified.
->Photos or videos that contain or make allusion to the use of alcohol, tobacco products, vapes, or drugs will be automatically disqualified.
The visual elements used have to be very attractive and related to the mythology of the character of Ant-Man, like the giant ant with a camera and elements related to Pym Technologies, a very important technology enterprise in the saga.
This elements will be placed in places with a great affluence of people like:
-> Cities downtowns
-> Malls
-> Touristic and iconic Places
-> Theme Parks
-> Public Parks
